OUR RESULTS
Bloom & Blossom , a popular online florist, faced the common hurdle of high website traffic but stagnant sales. Customers were Browse, but not enough were completing their purchases, indicating a bottleneck in their online journey.
Our Solution: We dove deep into their website analytics, identifying key drop-off points. Our team then implemented a strategic Conversion Rate Optimization (CRO) plan:
*A/B testing on product pages, optimizing button colors, text, and layout for maximum clicks.
*Streamlining the entire mobile checkout process for a seamless user experience.
*Implementing personalized abondoned cart email sequences with enticing offers to recapture lost sales.
*Refreshing product photography and enriching description to better showcase the beauty and value of their floral arrangements
Ebony Cafe, a hidden gem nestled near thee historic Jama Masjid, was struggling to attract both local residents and the significant tourist footfall in the area. Despite offering a unique ambiance and delicious fare, their online visibility was low, making it difficult for potential customers to discover them.
Our Solution: We crafted a hyper-local digital marketing strategy to put Ebony Cafe on the map focusing on:
Optimizing Google My Business (GMB) Profile: Ensuring accurate location, hours, photos, (including interior and food shots), and categories to capture "near me" searches. We also initiated a proactive strategy for collecting and responding to customer reviews, levaraging the cafe's unique charm.
Local SEO Keywords Targeting: Researching and integrated local keywords (eg., "cafe near Jama Masjid," "best coffee Old Delhi," "breakfast spots Delhi 6") into their website content and online listings.
Geo-Fenced Social Media Campaigns: Running targeted instagram and facebook ad campaigns aimed at users within a specific radius of Jama Masjid, showcasing the cafe's ambiance and special offers.
Partnership with Local Influencers/Bloggers: Collaborating with foodd bloggers and travel influencers who frequent the Old Delhi area to generate authentic reviews and content.
Online Directory Listings: Ensuring consistent and accurate presence across popular local directories and food review platforms (eg. Zomato, Swiggy, TripAdvisor).
Key Metrics of
Company's Achievements
Analyzing the numbers behind our success:
an in-depth look at the key metrics driving Blake & Blossom's achievements
Our tailored approach helped Ebony Cafe significantly increase its local presence and customer base.
35%
Increase in online sales within just 3 months
60%
Increase in Google maps direction requests to the cafe .
20%
Reduction in their abandoned cart rate, turning browsers into buyers
45%
Rise in phone calls and website visits directly from GMB.
15%
Improvement in Average Order Value (AOV) through strategic upsell and cross-sell placements
30%
Increase in foot traffic during peak hours, attracting both local and tourists.
Blake & Blossoms
Blake & Blossoms is not just another flower shop ; its a cherished local institutions founded by Blake Miller, a third generation florist with a passion for bringing beauty of nature into everyday lives. What started as a small, beloved neighborhood shop known for its exquisite, hand-tied bounquets and personalized service, gradually blossomed into a thriving online presence.
Ebony Cafe
Nestled in the vibrant, historical heart of Old Delhi, just a stone's throw from the majestic Jama Masjid, Ebony Cafe is more than just a place to grab coffee-it's an experience. Founded by a local family with a deep love for traditional Indian hospitality and contemporary cafe culture, Ebony Cafe was envisioned as a tranquil oasis amidst the busting lanes.
